The Frame

Marketing materials for a hotel in “Little Tokyo”

Client
Eastdil Secured
Services
Corporate design
Logo & Design concept Design of the memorandum
Production planning
Task

The hotel is located in Immermannstrasse in Dusseldorf, the district with the largest Japanese community in Germany. This is why we developed a design concept that is based on the theme of Japan in order to create a distictive brand experience.
Colour, typography, materials and workmanship combine traditional influences with a modern, cosmopolitan style.

Cover Animation

Immobilienmarketing ist so viel mehr als Zahlen. Ein passgenaues Branding gibt Ihrer Sales Story ein unmittelbar

Es lässt Werte sichtbar werden und hilft, Ihr Projekt vom ersten Eindruck an optimal zu präsentieren.

The Frame Logo

The logo is reminiscent of a Japanese “hanko”, a traditional Japanese name stamp.

Icons and small illustrations lighten up the world of numbers. This is what we call “human friendly design”.

The visible stitching with red thread creates a sophisticated visual accent. A nice side effect: the book opens completely flat.

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